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Last updated: August 20, 2025

This Privacy & Cookie Policy explains how PURE STUFF s.r.o. (“we”, “our”, “us”) collects, uses, and protects your personal data when you visit our website, use our services, or sign up for our newsletter.

We are committed to safeguarding your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR).

1. Data Controller

The data controller responsible for your personal data is:

PURE STUFF s.r.o.
Company ID (IČO): 22601384
Registered office: Evropská 2758/11, Dejvice, 16000 Praha 6, Czech Republic
Email: dominik.musil@purestuff.cz
Phone: +420 774 704 275

2. What Data We Collect

We may collect the following types of personal data:

  • Website usage data – collected automatically through cookies and analytics tools (see Section 5).
  • Newsletter data – your name and email address when you subscribe to our newsletter.
  • Communication data – any information you provide when contacting us by email, phone, or through forms.

3. How We Use Your Data

We process your personal data for the following purposes:

  • To provide and improve our website and services.
  • To analyze website traffic and usage through Google Analytics 4.
  • To send you newsletters, promotions, and updates (only with your explicit consent).
  • To respond to your inquiries and provide customer support.
  • To comply with legal obligations.

4. Legal Basis for Processing

We process your data based on:

  • Consent – for newsletter subscription and marketing communications.
  • Legitimate interest – for website analytics and ensuring website functionality.
  • Legal obligation – when required to comply with applicable laws.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience.

  • Necessary cookies – required for the basic functioning of the site.
  • Analytics cookies – provided by Google Analytics 4, to understand how visitors use our site. These may collect anonymized data such as pages visited, time spent on the site, and general location.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect website functionality.

For more information about how Google processes data, see: Google Privacy Policy.

6. Newsletter Subscription

If you sign up for our newsletter:

  • We will use your email address only to send you our newsletter and updates.
  • You can withdraw your consent at any time by clicking the “unsubscribe” link in any email or contacting us directly.

7. Data Sharing and Transfers

We do not sell or rent your personal data.
We may share your data only with:

  • Service providers who help us operate the website (e.g., hosting, analytics, email distribution).
  • Authorities, if required by law.

We do not transfer personal data outside the EU/EEA unless adequate safeguards are in place.

8. Data Retention

We will retain your personal data only for as long as necessary:

  • Newsletter data – until you unsubscribe.
  • Analytics data – as defined by Google Analytics (typically 14 months).
  • Other communication data – as long as needed to fulfill the purpose of collection.

9. Your Rights

You have the following rights under GDPR:

  • Right to access your personal data.
  • Right to rectification of inaccurate data.
  • Right to erasure (“right to be forgotten”).
  • Right to restrict processing.
  • Right to data portability.
  • Right to object to processing.
  • Right to withdraw consent (e.g., for newsletter subscription).
  • Right to lodge a complaint with a supervisory authority (Úřad pro ochranu osobních údajů in the Czech Republic).

To exercise your rights, please contact us at dominik.musil@purestuff.cz.

10. Data Security

We use appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction.

11. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time. The latest version will always be available on our website with the date of the last update.

12. Contact Information

If you have any questions about this Privacy & Cookie Policy, please contact us at:

PURE STUFF s.r.o.
Evropská 2758/11, Dejvice, 16000 Praha 6, Czech Republic
Email: dominik.musil@purestuff.cz
Phone: +420 774 704 275